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The Engage Awards, now in their 9th year, celebrates engagement across customers, employees, sales, and marketing, reflecting the depth of the relationship and the degree of active participation and connection. Together, these engagement efforts contribute to organisational success and sustained growth.

Businesses that prioritise and foster engagement create positive and lasting experiences, build brand loyalty, and achieve long-term success.

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the engage awards

This holistic approach recognises that various aspects of a business, including customer interactions, employee satisfaction, successful sales processes and marketing efforts collectively contribute to the overall human experience associated with a brand or company and go beyond individual transactions and encompass the entire journey and relationship between stakeholders.

Customer engagement leads to increased loyalty, positive word-of-mouth, and enhanced profitability. Employee engagement results in higher productivity, reduced turnover, and a culture of innovation. Sales engagement drives improved sales performance, stronger customer relationships, and efficient sales processes, while marketing engagement increases brand awareness, conversion rates, and fosters meaningful customer connections.

The award categories



Customer Awards

Excellent customer service leads to positive word-of-mouth, repeat business, and brand loyalty. Effective customer service contributes to the sales process creating satisfied customers who are more likely to make repeat purchases and recommend.

See the award categories

Employee Awards

Engaged, motivated, and well-trained employees contribute to a positive workplace culture, effective service delivery, and successful sales. Their needs, preferences, and experiences directly impact how a business operates.

See the award categories

Sales Awards

The sales process involves interactions between sales representatives and new and potential customers, so building relationships, understanding customer needs, and providing solutions are critical. Sales teams often play a significant role in shaping the customer experience.

See the award categories

Marketing Awards

A brand is not just a logo, it represents the values, reputation, and perceptions associated with a business. Both employees and customers contribute to shaping the brand through their experiences and interactions.

See the award categories

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What to expect

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Award categories

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Engage Customer

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Engage Marketing

Best Use of Customer Insight

This Award will go to the organisation that best demonstrates an insight into the needs and behaviours of its customers. This demonstration of understanding will have attracted, retained and influenced customers to gain increased customer loyalty and satisfaction. Results will be measurable and will have had a positive contribution to the performance and/or profitability of the organisation

Best Customer Centric Strategy

This Award will go to the organisation that has successfully implemented a strategy that puts the customer at the heart of everything they do. The success of the strategy must be measurable and have made a positive contribution to the overall customer experience offering.

Best Customer Service Team

For customer service teams who create excellent customer experiences via each channel that they operate within. Entries should include evidence of how the team work together to deliver the CX, evidence of a true customer centric culture and evidence of customer satisfaction results.

Best Use of Innovation in Customer Engagement

This Award will go to the organisation that can demonstrate how it has introduced innovation to make advances in the field of customer engagement. This innovation can take the form of new technology new working practices or anything else that has made a positive difference to the organisation and the way it operates.

Best use of Technology in Customer Engagement

This Award will go to the Enterprise organisation (more than 250 employees) that can best demonstrate how its use of technology has been instrumental in making advances in the field of customer engagement. The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Engage Customer’s Great Place to Work

This Award will go to the organisation that has put an effective strategy in place that has helped to create a working environment with improved employee engagement and experience. The implementation of this strategy must show measurable results.

Employee Engagement for Customer Service Award

Recognising those organisations who foster a positive and engaging work environment, translating into exceptional customer service. This category celebrates individuals who demonstrate outstanding commitment, collaboration, and enthusiasm, enhancing both employee satisfaction and customer experiences.

Best Use of Training

This Award will go to the organisation that can best demonstrate how it has used training to help make advances in the field of customer and/or employee engagement. The training strategy or programme implementation must be measurable, sustainable and have made a positive contribution to the performance and/or productivity of the organisation.

Best Customer Loyalty and Retention Strategy

This award celebrates those organisations that have implemented effective customer strategies that have resulted in long-lasting relationships. Results must be measurable and have made a positive contribution to the overall customer engagement offering.

Overall Customer Experience Excellence Award

This award celebrates those organisations that  deliver exceptional end-to-end customer experiences. This category recognises outstanding commitment to customer satisfaction through innovative strategies, seamless interactions, and a holistic approach. Honoring those who consistently elevate the overall customer journey, setting the standard for excellence in customer engagement.

Customer Data & Security

This category acknowledges excellence in implementing robust security measures when it comes to customer data and security, ensuring trust and confidentiality. We'll recognise those innovators who prioritise data protection, contributing to a secure and trustworthy customer engagement ecosystem.

Multi-Channel Consistency in Customer Engagement

This category celebrates those organisations who have implemented a unified customer journey across all channels and at every customer touchpoint. The success of the strategy must be measurable and have made a positive contribution to the overall customer experience offering.

Best Employee Wellbeing Strategy

This Award will go to the organisation that has implemented a strategy to support and improve the wellbeing of its employees’ mental, financial and physical health. The implementation of the employee wellbeing strategy must be measurable and have made a positive contribution to the overall employee experience offering.

Best Use of Training

This Award will go to the organisation that demonstrates how it has used training to help make advances in the field of customer and/or employee engagement. The training strategy or programme implementation must be measurable, sustainable and have made a positive contribution to the performance and/or productivity of the organisation.

Best use of Voice of the Employee

This Award will go to the organisation that introduced an effective, sustainable and successful VOE programme that improves its understanding and insight of its people and their working lives and has used that programme to improve its employee engagement offering. The implementation of the VOE programme must be measurable and have made a positive contribution to the overall engagement levels of its employees.

Best Use of Innovation in Employee Engagement

This Award will go to the organisation that can demonstrate how it has introduced innovation to make advances in the field of employee engagement. This innovation can take the form of new technology new working practices or anything else that has made a positive difference to the organisation and the way it operates.

Best use of Technology in Employee Engagement

This Award will go to the large organisation that can best demonstrate how its use of technology has been instrumental in making advances in the field of employee engagement. The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Engage Employee's Great Place to Work

This Award will go to the organisation that has put an effective strategy in place that has helped to create a working environment with improved employee engagement and experience. The implementation of this strategy must show measurable results.

Best Diversity & Inclusion Strategy

This Award will go to the organisation that has successfully implemented a strategy that has improved diversity, inclusion and belonging within their organisation. The success of this strategy must be measurable and have made a positive contribution to the overall employee experience.

Best Internal Communications Strategy

This Award will go to the organisation that has introduced an effective , sustainable and successful Internal Communications strategy that has improved its understanding  and insight of employee behaviour and needs, and has used that strategy to improve its employee experience offering. The implementation of the Internal Communications strategy must be measurable and have made a positive contribution to the overall employee experience offering.

Best Remote/Hybrid Work Strategy

This category celebrates innovative strategies, inclusive practices, and effective collaboration strategies that ensure a thriving workplace culture regardless of physical location.

Best Employee Engagement Team

For employee engagement teams who create excellent employee experiences at every touchpoint. Entries should include evidence of how the team work together to deliver the employee experience, evidence of a thriving workplace culture and evidence of employee satisfaction results.

Organisational Culture

This category celebrates those organisations fostering collaboration, inclusivity, and employee wellbeing regardless of employees' physical location. We'll be recognising those organisations that prioritise and cultivate an exceptional workplace culture.

Vision & Values

This category celebrates organisations with a strong commitment to aligning employee beliefs with corporate ideals. We'll be recognising those who foster a sense of purpose, cohesion, and passion, driving collective success.

Best Sales & Marketing Multichannel Campaign
Technology is allowing us to do more with the marketing mix than ever before. This award category celebrates those who reach customers everywhere they are by integrating multiple channels into their marketing strategies. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Innovation in Sales
If you've revamped your sales process through innovative techniques, no matter how big or small, then this is the category for you. Results of your innovative approach must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.
Best Use of Technology in Sales

This Award will go to the organisation that can best demonstrate how its use of technology has been instrumental in making advances in the field of sales. The implementation of this technology must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Engage Sales’ Great Place to Work

This Award will go to the organisation that has put an effective strategy in place that has helped to create a working environment with improved employee engagement and experience. The implementation of this strategy must show measurable results.

Best Sales Team

For sales teams who consistently succeed and create fantastic experiences throughout the buyer journey. Entries should include evidence of how the team work together, evidence of results achieved and evidence of a great workplace culture. The impact must be measurable and have made a positive difference to the organisation and the way it operates.

Best Sales Training & Coaching

This award recognises the organisation that has implemented an onboarding/training programme to enhance staff knowledge, improve engagement and upskill sales team members. The impact must be measurable and have made a positive difference to the organisation and the way it operates.

Sales Strategy

This award recognises the organisation that has implemented a sales strategy that has transformed organisational success. Whether it's a small change that's made a big difference, or a complete overhaul to existing strategies, we're here to recognise those organisations with a robust and successful strategic roadmap.

Sales Enablement

This award recognises the organisation that has introduced a successful enablement strategy to make advances in their sales process. This could be in the form of new technology, new working practices or anything else that has made a positive difference to the organisation and the way it operates.

Lead Generation

This category recognises those sales teams (and their colleagues in marketing) for their demand generation programmes. Results must be measurable and have made a positive contribution to the overall performance of the organisation.

Best Use of Account-Based Marketing (ABM)

This category recognises those organisations who have successfully implemented an account-based marketing strategy that has positively impacted the organisation through customer loyalty, higher ROI, faster sales processes, improved customer acquisition, cost efficiency, efficient use of marketing resources, trust-based relationships, the right target leads and more. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation. 

Best Use of Live, Digital And/or Hybrid Events Marketing

Events marketing is a huge revenue source for B2B organisations. This category recognises those organisations who are using events as part of their marketing strategy, whether that's internal or external events. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Best Example of Marketing Engagement

This award will go to the organisation who has successfully implemented a marketing strategy that has improved overall engagement with the business. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation. 

Marketing Team of the Year

Working within a dream team? Recognise your successes here! This category allows organisations to share how their team's collaborative approach to marketing has helped transform performance. Results must be measurable, sustainable and have contributed to the performance and/or profitability of the organisation.

Lead Generation

This category recognises those marketing teams (and their colleagues in sales) for their demand generation programmes. Results must be measurable and have made a positive contribution to the overall performance of the organisation.

Engage Marketing’s Great Place to Work

This Award will go to the organisation that has put an effective strategy in place that has helped to create a working environment with improved employee engagement and experience. The implementation of this strategy must show measurable results.

Best Customer Marketing Strategy

This Award will go to the organisation that has put an effective marketing strategy in place to drive customer loyalty, retention, and advocacy. The implementation of this strategy must show measurable results.

Innovation & Technology in Marketing

This Award will go to the organisation that has been innovative when it comes to their marketing strategies. Whether this is trying something new that's been successful, or utilising new technology, we want to hear your success story. The implementation of this strategy must show measurable results.

Data & Security

This category acknowledges excellence in implementing robust security measures when it comes to marketing data and security, ensuring trust and confidentiality. We'll recognise those innovators who prioritise data protection, contributing to a secure and trustworthy ecosystem.

Best Use of Data & Insight in Marketing

This category celebrates excellence in data-driven marketing campaigns. We'll recognise those campaigns that leverage actionable insights, advanced analytics, and market intelligence to inform strategic marketing initiatives. The implementation of this strategy must show measurable results.

Content Marketing

This category recognises those who creating and distributing compelling content that engages, educates, and inspires target audiences.  This category celebrates the power of content to drive brand awareness, lead generation, and business success. Results must be measurable and have made a positive contribution to the overall performance of the organisation.




MEET THE 2023 WINNERS

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OUR AWARDS JUDGES

Our expert panel of  judges will preside over categories which cover strategic areas of engagement, capturing examples of excellence from organisations and individuals directly improving their customer and employee engagement strategies, improving retention, loyalty, productivity and bottom line performance.
Gerry Brown

Gerry Brown

Customer Lifeguard Chief Customer Officer
Gerry Brown, aka The Customer Lifeguard, is on a mission to save the world from bad customer service. He helps businesses save customers at risk of defecting and breathes life into their customer service operations and customer experience strategy. Gerry has provided organizational leadership on people development, business transformation, customer engagement and technology enablement for some of the largest companies in the UK, Canada, and EMEA. These include National Express, Nutricia, The Royal Albert Hall, Endsleigh Insurance, O2, Screwfix, Sage, Sky, Bell Canada and TELUS. He is a frequent speaker, chairperson, panellist and facilitator at conferences, webinars, company events and other business gatherings, where his many years of business and customer service experience provide stimulating, thought-provoking engagement and audience participation. He is also a published author and his new book When a Customer Wins, Nobody Loses is available on Amazon to help business leaders to create winning and memorable customer experiences.
Ian Naylor

Ian Naylor

Booking.com Head of Customer Strategy & Planning

A results oriented adaptable leader, with a track record of innovative and customer centric business transformation in large scale, multi-site, multi-channel, complex contact centres, and across retail operations.

Expertise in digital customer journey re-engineering & the creation of customer insight capability to eliminate failure, increase customer loyalty & significantly reduce cost.

Defined strategy & led operational delivery through periods of high growth, business start-up, multiple new initiative launch & rapid business change. Step changed end to end customer experience and significantly improved profitability by creating new operating models and deploying innovative technologies & people strategies.

Helen Wilson

Helen Wilson

Ipsos Global Chief Experience Officer for Customer Experience and Channel Performance

Helen is Global Chief Experience Officer for Customer Experience and Channel Performance at Ipsos. She has significant leadership, CX and research experience, and is a frequent speaker, chair and judge at industry events, including being the Chair of Judges for the European Contact Centre and Customer Service Awards (ECCCSA).  Helen hosts Customer Perspective: Customer Perspective: An Ipsos podcast | Ipsos, a podcast aimed at listeners who are concerned with ensuring Customer Experience delivers on the Brand Promise.

Helen is passionate about unlocking potential; she is a trained business coach, with a focus on supporting future leaders.  She is a member of Ipsos’ global Gender Balance Network leadership team, charged with inspiring women to reach their full potential.

Mark Hillary

Mark Hillary

Carnaby Content Host & Presenter- CX Files Podcast

Mark Hillary is a British writer and blogger based in São Paulo, Brazil. His industry analysis and research focuses on forward-looking CX, technology, work, and globalisation. This year he has published two books, one focused on how C-level executives are using blogs and social media to interact with customers and one a complete re-write of all Shakespeare’s sonnets reduced to Twitter format. In the past decade he published another dozen books exploring business strategies. He is presently working on a new book focused on how content marketing with LinkedIn can dramatically improve customer relationships and lead to increased sales. An IT director in the City before writing professionally Mark has a pragmatic view on how technology is shaping executive decision-marking today and he is often asked to ghostwrite for several leading international CEOs, diplomats, and politicians. Mark has worked with the UN and several governments on outsourcing strategies in locations such as India, Bangladesh, and Nigeria and he is well-known as a live blogger of major events, including the 2010 UK general election for Reuters and 2012 London Olympic Games as an official storyteller. Today his media work can usually be found in the Huffington Post, LinkedIn, and on the Engage Customer blog.

www.markhillary.com

Martin Hill-Wilson

Martin Hill-Wilson

Brainfood Consulting Founder
I'm a customer engagement and digital business strategist. Also an author and international keynote speaker. Working under my own brand, Brainfood Consulting, I design masterclasses and transformational change helping clients evolve their social and digital capabilities. Current topics include omni-channel design, proactive, low effort customer experience, social customer service and customer hubs. All themed around service innovation.
Pete Evia Rhodes

Pete Evia Rhodes

PetLab Co. Director of Lifecycle Marketing

Pete is a true customer champion, using insight with innovation to help successfully develop customer centric propositions. These have included BT Mobile, A.I led content recommendations at The Times, alongside award winning contact centres. He's currently Head of Customer Engagement at Simplyhealth, leading their omni-channel CRM Strategy & MarTech evolution. Additionally Pete's key noted at Engage, INMA, and CCW. He's been published in the Chartered Institute of Marketing, as well as The Harvard Business Review. Recognised by Customer Experience Magazine as one of the top 50 most influential professionals in customer experience.

Marcus Hickman

Marcus Hickman

Davies Hickman Managing Director

Works to build business success for our clients using innovative market research, data analysis and training.

Strong track record in business focused consultancy projects:
- Customer insights and market analysis
- Value proposition and new product development
- Thought leadership for B2B content marketing
- Customer experience management and innovation
- CX training for sales and service
- Emerging technology and digital transformation.

Uses the latest digital research and analytical tools for building, synthesizing and visualising customer and market insight. Highly skilled in making sense of complex markets. Leader in CX thinking and management. UC and workplace collaboration expertise.

Cross-sector knowledge with particular interest in technology and telecoms, financial services, housing and payments sectors.

Focused on keeping up to date with technology and global consumer trends wherever they emerge. See @davieshickman.

Mike Owen

Mike Owen

Mike Owen Media Managing Director
Radio from cradle to grave. National and regional PR and event liaison at all levels for major indoor music shows and outdoor festivals. Training at the highest level and accredited training for the major examining bodies. Currently finalising entrants for event management and the creation of a pan-European course for event managers.
Nick King

Nick King

AutoTrader Insights Director
A consumer psychologist and expert in digital media and marketing, possessing the experience to analyse and interpret trends in consumer adoption of technology and develop strategies for customer acquisition and retention through digital and offline channels.  

Nick joined Auto Trader in January 2007 running Business Intelligence and in 2010 built the retailer insight team running master classes and webinars.  He also makes short films to evangelise about data and Insight and speaks regularly at conferences in Europe, Canada and North America.

Nick is also a visiting lecturer  in consumer psychology at Anglia Ruskin University, Cambridge. 

After graduating from Loughborough in 1986 , Nick spent years in advertising and planning at Dorlands and Lintas, was a guitarist with Great Northern Electrics, a publisher on HiFi magazines at Petersen/EMAP and a research Director at Media agency Carat/Difiniti  responsible for a team of researchers advising a range of Blue-chip clients  on the development of their marketing and communications strategies in the Digital arena.
Anna Wilcox

Anna Wilcox

Bupa Head of Customer Experience

Anna is an established customer experience and marketing professional with a proven track record of delivering excellent commercial performance over the 20 years of my career. I started my career in marketing, planning and driving growth for large corporate organisations across industries such as the motor trade, pharmacy and IT. Over the years my passion for marketing sparked an interest in customer behaviour and 6 years ago I moved into the Customer Experience profession. I now head up the Customer Experience function at Bupa Insurance, aiming to be the world’s most customer centric healthcare organisation. All helping to achieve our purpose of helping people live longer, healthier and happier lives and making a better world.

Jo Moffatt

Jo Moffatt

Engage for Success Strategy Director

Jo has been a volunteer with the Engage for Success movement since its launch.  As Strategy Director she sits on the Core Team and co-hosts the weekly Engage for Success radio show. EFS radio draws guests from across the engagement world with interesting stories to share. The Engage for Success agenda is absolutely aligned with Jo’s vision ‘to make workplaces better places to be’. Jo’s ‘day job’ is MD and founder of Woodreed, a specialist ad agency who use the tools, techniques, creativity and insight of the advertising world to engage employees inside organisations. Jo is passionate about brands and their power to move people.  She is equally passionate about employee engagement and its vital role in delivering a high performing organisation. Put the two together and she becomes almost evangelical about the power a well-positioned and consistently delivered brand has as a catalyst for employee engagement and business success.

Cathy Brown

Cathy Brown

Handley Studios Ltd. Co-Founder

Cathy (she/her) works with people and organisations to create inclusive, healthy and more productive workplaces that work for everyone.

A renowned leader, speaker and communicator, Cathy blends curiosity and empathy with deep cross-sector experience. She prides herself on helping people move out of stressful situations to create human-focused workplace cultures where compassion and connectedness – and people – are encouraged and valued. 
Cathy has led organisations across a range of industries including Engage for Success (the UK’s movement for Employee Engagement), and has helped to transform many more through her work as Capability Brown, and most recently at Management Geek. 
Cathy carries her personal experience of neurodivergence into the solutions she co-creates with her clients, through conversations, commitment and curiosity - helping them to manage themselves and their teams in ways that work for everyone. 

Mike Gibney

Mike Gibney

NHS Director of Workforce at The Walton Centre NHS Foundation Trusthr

Mike is the Director of Workforce and Innovation at the Walton Centre NHS Foundation Trust where he has worked since 2013. He is the Trust lead for HR, OD, Communications, Fundraising, Research and Innovation.  The Trust is currently accredited in Investors in People as gold and holds the Investors in People Health and Wellbeing award.  The organisation was rated as outstanding by the Care Quality Commission in 2020.

Mike’s work on innovation enables him to work very closely with consultants on spread and adoption of new technology and new ways of working.  He is a Board member at the North West Innovation Agency that seeks to drive innovation across the NHS. He is engaged with the local business community through various professional bodies and is passionate about joint working with the private sector.

Mike joined the NHS in 2009 following a successful career in local government and the third sector.  He has a collaborative approach to leadership based upon clear values that have enabled him to achieve transformational change.

Chris Burton

Chris Burton

HR Wallingford Chief of Staff
Chris recently started at HR Wallingford, a leading research and consultancy organisation that focuses on creating smart and resilient solutions for the natural and build environment. She is focused on Strategy, Culture and Governance, and hopes to support the organisation build on the fantastic heritage that protects vulnerable communities, improve lives and create ingenious solutions for their clients.
Frazer Rendell

Frazer Rendell

E-Trinity Consultancy Director

After 25 years in operational roles in hospitality, retail and healthcare at a national and international level, Frazer set up e-trinity consultancy who specialise in creating high performing teams by turning the theory of engagement into practical and measurable tools, to increase engagement and improve organistational efficiency and effectiveness.

Frazer is also a regional ambassador for Engage for Success in the South East and chairs the research group for Engage for Success, which is looking at the impact of Performance Management on Engagement, in collaboration with Cranfield. He is a regular speaker on engagement at events such as the CIPD Employee Engagement Conference and is guest lecturer at Coventry and Oxford Brookes University, as well as writing articles for People Management, The Telegraph and Thomson Reuters.

Frazer likes to also keep up to date with current trends in hospitality, retail and healthcare by working with other organisations to improve their clients service delivery and is a governor of an NHS mental health trust.

Jo Dodds

Jo Dodds

Engage for Success Co-Strategy Director

As co-Strategy Director of Engage for Success, Jo is focused on spreading the word about employee engagement and shining a light on good practise, inspiring people and workplaces to thrive. She also co-hosts the long running weekly Engage for Success radio podcast talking all things employee engagement with a wide range of guests from all over the world. Her corporate background is in regional and national HR and training roles within large retail and leisure organisations. She started her own business in 2005 and has since worked with people and organisations to take advantage of the digital and social media opportunities to create engagement with customers, employees and other stakeholders.

Charlotte Dahl

Charlotte Dahl

Woodreed Creative Planning Director
Charlotte is a director at specialist advertising agency Woodreed. She's an accomplished speaker, writer and facilitator, with a unique view on employee engagement and internal communications, having spent equal parts of her career in consumer, then employee communications. Having worked for clients spanning every industry sector, including Marks & Spencer, The National Lottery, Volkswagen Group, Jaguar Land Rover, Guinness World Records and the NHS, she brings the rigour of consumer marketing into internal communications. She is passionate about raising the profile, standards and effectiveness of internal communication, believing employees AND customers deserve the same reverence, effort and creativity in communication. Appearing on stages at home and abroad, she's talked for senior leadership summits and in-house teams as well as for the CIPD, Institute of Internal Communications, Engage for Success and at ABTA's travel convention in Malta. She's a regular chair for Engage Business Media's events and delivers training for the IoIC.
 Victoria Silverman

Victoria Silverman

Financial Markets Standards Board Head of Communications
Currently Head of Communications at the Financial Markets Standards Board, Victoria has a background in communicating for large and complex organisations, including London Stock Exchange Group, Refinitiv, Deloitte and ITV. She writes for CEOs and brings creativity and techniques from agile working into communications including crowdsourcing, market testing and fast experiments to engage audiences and encourage ‘bottom up’ comms aligned to strategy. Board member of the International Association of Business Communicators and Corporate Advisory Board advisor to the charity Urban Synergy, Victoria loves writing a good speech or feature film, watching way too much Netflix and enjoys running the streets of London.
Nicholas Brice

Nicholas Brice

Soul Corporations CEO
Nicholas Brice is our Guest Editor and CEO of Soul Corporations®. He is seasoned managing consultant, speaker coach and masterclass facilitator. He has helped deliver human-centred development and culture change programmes to achieve customer and employee experience KPI outcomes for major brands including British Airways, American Express, Unipart, Toyota, Wickes, Brighton and Hove Albion FC, Tottenham Hotspur FC, Progress IT, Servier Pharmaceuticals. He is a triple winner of National Training Journal Gold Awards, a winner of Engage Media Award for Best Customer and Employee Engagement Programme and four times finalist.
Sarah Metcalfe

Sarah Metcalfe

Happy Coffee Consulting Founder & Chief Happiness Officer
Sarah founded Happy Coffee Consulting after 9 years building award-winning customer service and customer experience. Sarah has spent the last 10 years researching and training in Happiness at Work after becoming a Certified Chief Happiness Officer in 2018 she now provides Happiness at Work training and programmes. In 2019 Sarah co-founded the first Global Summit for Happiness at Work. In the two years it has been running we have had over 2000 participants from 62 countries and more than 60 leading expert speakers from around the world. In July 2020 she became co-leader of the Woohoo Partnership Network, a group of over 100 happiness at work experts, from 26 countries around the world. Woohoo partnership has helped to train over 100,000 people worldwide on being happier at work and provided training and keynotes to companies like Accenture, KPMG, LEGO, Shell, Microsoft, Nespresso and many others. Recently Happy Coffee has with companies like WDHB, L’Oreal, FUTR, Abcam Life Sciences, Teleperformance, and Woohoo Inc. and provided international keynotes and workshops in Canada, U.K., Denmark, France, Ireland, Spain, Belgium, Poland and NL.
Karine Cardona-Smits

Karine Cardona-Smits

Forrester Senior Analyst

Karine Cardona-Smits coaches and mentors experience design leaders and their teams to drive impact. With over 20 years of professional experience in digital and a background in psychology, she provides guidance to leaders in Customer Experience, Digital, Design, and Product to tackle their biggest challenges and stay ahead in a constantly changing landscape. As a former Senior Analyst at Forrester Research, she conducted extensive research and authored actionable reports on customer experience, service design, UX, and experience design. She is also a sought-after keynote speaker at customer experience and design events, sharing her expertise with a wider audience.

LinkedIn Profile https://www.linkedin.com/in/karinecardona/

Website https://www.karinecardona.com

HOW THE JUDGES SCORE ENTRIES

Objectives

This judging criteria looks at whether the organisation provides clear evidence and well thought out understanding of the strategy and requirements.

Innovation

The judges will look at whether the entry demonstrates innovation, uniqueness and a forward thinking approach

Execution

Within this criteria, our expert judges will look at how the strategy executed and what made it work so well.

Success
When writing your entry, it's important that you clearly demonstrate your success with solid accountable evidence and, ultimately, why it should win.

ENTRY RULES AND REQUIREMENTS

  • If you are submitting an entry on behalf of your company or individuals you are responsible for seeking permission from the required person.
  • Submissions that include live projects must have taken place in the last 12 months. If your project has not yet finished, you are still eligible to enter.
  • Each entry is judged on its own merits and not by comparison to other entries.


OUR JUDGES' TOP TIPS FOR ENTRY SUCCESS

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“The team had a fantastic night celebrating the win. Our award is now proudly displayed in our awards cabinet.”
Director of Marketing, DPD Group dpd-logo-0-599x599

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